My Wedding Concierge Interview

Jordanna from Jordanna Regan Couture is the creator of some amazing Wedding Dresses the need to be seen to be believed. She has a unique style and a drive to deliver a brides dreams in designer dress form. Let’s learn a little more about her business.

Can you tell us a little bit about your wedding dresses and the type of fashion and bridal services you offer?  Jordanna Regan’s bridal gowns and bridesmaid dresses are custom made, utilising only the finest premium silk fabrics and laces.  Jordanna Regan tastefully integrates handmade silk flowers, hand beaded crystals and custom made buttons to create that element of individuality and exclusivity.

What’s the history behind your business, and how did you get started in the fashion industry? Jordanna studied design, textiles and clothing production at Moreton Institute of Tafe before working for a Brisbane bridal designer.   In 2007 Jordanna Regan Couture was established with the focus of providing high quality innovative designs.  This focus has remained unwavered throughout the growth of the business.

There are a lot of different wedding dress makers around Australia, each one with different style, background, preferences, what is your philosophy behind each of your wedding dresses?  A bridal gown is the most important garment a women will every wear in her lifetime.  The gown should represent her individuality and create an alluring elegance fashioned on style and femininity.

Where does the process of “creating” a wedding dress start… can you describe for us the process from original idea to the final product?  Bridal gowns are designed with the bride.  Jordanna Regan discusses with the bride in detail different silhouettes and fabrics that would flatter her figure.  The first fitting is inclusive of a calico trial of the gown.  The calico is made and moulded to the bride.  This allows the bride see the silhouette of the gown and for Jordanna Regan to get a great fit.  Gowns take approximately eight weeks to make and require at least four fittings.

What drives you to success? What makes you tick in the wedding dress industry?  Jordanna Regan’s exceptional passion for bridal couture is emanated in all designs created.  Jordanna Regan is founded on creating exclusive designs made from high quality fabrics.  Jordanna Regan understands the importance of designing and making a bridal gown to meet the needs and expectations of the Bride to ensure her complete happiness.

What type of bride is your target audience?  Brides that want a gown that is individual and exclusive, made from high-quality fabrics and sewn with extreme attention to detail.

What is the average day in a busy day of a wedding dress company?  If Jordanna Regan isn’t just occupied with consultations by appointment, she is networking with colleagues within the industry to ensure she remains at the forefront of the fashion industry or with service providers to ensure access to the finest products.  Jordanna Regan is constantly sourcing avenues to promote the business through photo shoots, fashion parades and bridal expos.

What are some of the questions, brides need to ask before getting a wedding dress?  Brides need to understand the complexities which go into the design and construction of a bridal gown.  Consideration needs to be given to not only the bride’s silhouette to ensure the most flattering design, but also the theme of the wedding which will dictate the colour, fabric and design dependent on the time of year, the location, etc of the wedding.

How do you deal with Bridezillas? 😉 or difficult customers?  Jordanna Regan understands organising a wedding can be stressful and tries to make the process as simple and stress free as possible.  Jordanna Regan encourages ongoing consultation with the Bride to ensure her complete satisfaction with the process and the final product.

Do you remember your favorite wedding dress? Can you describe it in detail? I don’t have a favourite gown they are all unique and special in their own way.

Now it’s time for you to shine and tell us what makes your wedding dresses amazing…. time for some self marketing.  Jordanna Regan Couture represents timeless elegance, luxury and grace and brings back classic beauty and femininity to compliment the female silhouette.  The label is constantly growing embracing change and is always looking for new ideas for inspiration.

Jordanna Regan Couture has been honoured with invitations to showcase at prestigious events such as the Mercedes Benz Fashion Festival, The Long Supper by Panache inner circle, as well as having received national and international recognition through media publications.  Jordanna Regan Couture is well founded within the Brisbane Fashion industry and will continue to grow and supply the women of Brisbane with high quality innovative designs.


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